Genezis is a leading Bulgarian sportswear brand, founded in 2019 by Radostin Kuzmanov during a time of personal challenges. It was then realized that difficulties are not an end, but a new beginning – an idea that forms the foundation of the brand.
Genezis comes from the English word “Genesis,” which translates to “the beginning of something new.”
Innovative, breathable, and soft – for comfort and freedom without limits.
Our clothes follow every movement and withstand every challenge.
We encourage an active life and overcoming boundaries.
We combine a modern look with sporty performance.
Our mission is to elevate the true potential inherent in every athlete around the world and to be a factor of change by inspiring others to lead a more active lifestyle, because anyone can be an athlete.
Our vision is to become a globally recognized leader in sportswear, enabling every person to discover the true potential within them and promoting a world where an active lifestyle is accessible, inspiring, and transformative not only for the individual but also for the surrounding society.
